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3D model captures historic details for restoration project

Project details

In its early years, the building rented space to other businesses like dentists, attorneys, and insurance companies. But Reynolds eventually came to occupy the entirety of it, and after Reynolds moved out of the building in 2010 the building underwent an estimated $60 million in renovations.

On the 20th floor, the office of Bowman Gray Sr., head of R.J. Reynolds when the building was constructed, retains its fireplace and has been turned into a conference room. Most of the building was gutted to make way for 174 guest rooms and about 130 rental units. The restaurant on the ground floor is named Katharine, after R.J.’s wife.

Using advanced 3D modeling and rendering methods, the modeling team captured the beautiful historic details that were to be restored in the renovation project.

A Revit model of the space was also delivered along to aid designers in their guest room conversions. Going one step further, the team also produced a 3D video rendering to showcase the building’s iconic exterior.

Client name:
RJ Reynolds Building
Location:
Winston-Salem, North Carolina
Surface Area:
Adaptive Re-Use, Historic Preservation, Hospitality
Category:
Laser Scanning, Modeling Services, Rendering Services
Architect:
Point Cloud, 3D Revit Model, Video Rendering